Our Story


The tale of Freshness is a feel good one. Not only because the unique range of products taste great, but also because owner and creator Vanessa Clausen is a businesswoman success story. From humble beginnings filling orders in her Sydney home and delivering them by bus and taxi, Vanessa has grown her business and now has a team of thirty staff members, partners with distributors, and supplies nationally to over 500 customers with fresh and healthy products daily.

Since its original launch twenty-two years ago, Freshness still manufactures all the products in-house and expanded with two new brands under its wing: Cubee Foods and Nuts Bro.

Bronze Muesli

In addition to fulfilling the daily requirements of cafes, health food stores, independent grocers, universities and schools, Freshness also caters for events and functions. Vanessa’s willingness to listen to her customers and continuously innovate products to the highest standard is the key to her success with customers such as PFD Foods, Go Vita Distributors, Healthy Life Group, Boost Juice, Virgin Airlines, and Railcorp. While the demand has also increased, the focus at Freshness is still on providing fresh and wholesome baked goods with a healthy conscience.

Freshness Fine Foods adheres to food production standards and is HACCP Australia certified, Kosher certified and certified Australian Made.